Author ARCHIVES
Peter Yesawich
Peter Yesawich, Guest News Contributor
Peter C. Yesawich is chairman and chief executive officer of Ypartnership, America’s leading marketing, advertising and public relations agency serving travel, leisure, hospitality and entertainment clients. The agency represents clients in every category of the travel industry through seven offices across the United States, Canada, Mexico and Europe.
Ypartnership is an integrated marketing communications company that is known for its strategic thinking, breakthrough creativity and innovation in marketing practice. The firm’s Research & Brand Strategy Group is also regarded as one of the most respected sources of insights into the emerging travel habits, preferences and intentions of Americans, and coauthors the widely acclaimed National Travel MONITOR survey with Yankelovich, Inc.
Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week. He is also featured on the CNN, CNBC, MSNBC, and BBC World television networks and National Public Radio. He serves as a featured columnist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. He is also a coauthor of Marketing Leadership in Hospitality published by Prentice Hall.
Listed in Who’s Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI) and the Silver Medal from the American Advertising Federation. He was also named one of the 25 Most Extraordinary Marketing Minds by HSMAI. Yesawich is a member of the International Society of Hospitality Consultants and serves on the board of directors of the Travel Industry Association of America.
Yesawich received three degrees from Cornell, including a doctorate in applied psychology, and is a graduate of the Advanced Management Program at Yale.
Tablets are the latest rage in the mobile computing world. But how many active travelers have one? And do their usage patterns differ from those associated with other forms of mobile connectivity? The answers to these questions, as revealed in... Read More
(ORLANDO, FL) -- The travel industry has soldiered through many unexpected challenges in recent years (SARS, the Swine Flu, Katrina, and assorted other natural disasters), yet perhaps none as creepy to prospective guests as that which now looms on the horizon: the growing infestation of bed bugs. Yes, bed bugs. According to the Environmental Protection Agency, ... Read More
(ORLANDO, FL) -- As we close the books on 2010, many in the travel industry are likely to add the following refrain to their last chorus of Auld Lang Syne: "Are We There Yet?" If so, the simple answer is "well, almost." Yes, monthly reports of new job losses have abated and the index of consumer confidence has displayed a modest upward trajectory in recent months. Read More
Social media are the rage among marketers of travel services. And for good reason: there has never been an easier, more interactive way to reach and engage large audiences who maintain similar interests at such a modest cost. Read More
(ORLANDO, FL) -- Time is of the essence...a popular expression today for sure, yet one rarely heard in discussions about vacation planning. Yet it now appears to be a mantra embraced by the growing percentage of American leisure travelers who take "last minute" trips. Read More
(ORLANDO, FL) -- Three out ten cell phones in use in the United States are now "smart phones" with Internet connectivity. And one of the most intriguing questions facing travel service marketers is how travelers are using these devices to plan, purchase and share information about both destinations and travel service suppliers. Read More
One of the most vexing challenges for the marketers of travel services is that of addressing a fundamental dilemma in contemporary marketing practice: it has become more difficult to influence prospective customers as it has become easier to reach them.The... Read More
The Traveler Sentiment Index from our April travelhorizons survey reveals a significant increase in perceived "money available for travel" (82.4 in April 2010, up from 70.3 in April 2009), suggesting that consumers are now more confident about their personal finances... Read More
One of the presumed consequences of the Great Recession has been the emergence of a new form of leisure travel called a "staycation," or the propensity of individuals to select a vacation destination closer to home as an alternative to traveling to a more distant destination, presumably as a result of budgetary constraints at the household level. Read More
(ORLANDO, FL) -- One of the more controversial marketing techniques to emerge from the challenging business climate that prevailed last year is "flash selling," or the blasting of time-dated offers to targeted prospects via email. Read More
(ORLANDO, FL) -- It's safe to say that just about every travel service enterprise is eager to hear some good news about what is likely to happen to demand in the months ahead. And the results of our February travelhorizons... Read More
(ORLANDO, FL) -- Are you on Facebook? Have you tweeted yet?Both questions now find their way into much social discourse because of the explosive growth in the use of "social media," driven by what appears to be an almost... Read More
(ORLANDO, FL) -- The arrival of the New Year brings renewed hope that market conditions will improve and the travel industry will begin to show meaningful signs of recovery. There are some anecdotal indicators this is likely to happen, but... Read More
(ORLANDO, FL) -- According to our October 2009 survey, 53% of all U.S. households are planning at least one leisure trip between now and April 2010, down slightly from the 56% who stated the same intention in October 2008. Concerns... Read More
(ORLANDO, FL) -- The H1N1 epidemic has been declared a "national emergency" and the U.S. Centers for Disease Control and Prevention is reporting the virus (aka the Swine Flu) is now "widespread" in 46 of 50 states. Numerous schools have... Read More
(ORLANDO, FL) -- Although the percentage of American travelers who consider themselves "environmentally conscious" remains unchanged this year compared to 2007 (at 78 percent), there has been a remarkable increase in the percentage who report they are familiar with the... Read More
(ORLANDO, FL) -- The current economic environment is beginning to influence consumers' interest in certain types of lodging accommodations as revealed in our just-released Ypartnership/Yankelovich 2009 National Travel Monitor. Compared to last year, preference for independently-operated hotels and resorts is... Read More
(ORLANDO, FL) -- The summer vacation season is now upon us, and the latest results from Y Partnership's travelhorizons survey suggest the industry should be cautiously optimistic about what the next few months will bring. Specifically, fully 54% of U.S.... Read More
(ORLANDO, FL) -- Where do travelers go online first when making vacation plans? Are search patterns to select a destination different from those to book an airline ticket or select a hotel/resort? The results of Y Partnership's just-released 2009 National... Read More
The results of our 2009 National Travel Monitor™ will be released in three weeks, and the findings with respect to the travel intentions of Americans mirror those we have reported recently in our travelhorizons™ series: the percentage of leisure travelers... Read More
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